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Social Media Monitoring & Analysis
Get the complete picture
We simplify social media monitoring so that you only see what matters.
Gorkana Radar - our real-time social media monitoring and analysis tool allows you to quickly understand, and so respond to the most important conversations about your brand.
The majority of mentions in social media can be irrelevant, with automated tools often delivering a mass of meaningless and confusing information. It's one of the biggest challenges with monitoring social media, and key to mastering it, is defining the right search criteria. We have a team of search string experts that will help set up your service to filter out irrelevant noise and just present the facts you need in a clear and easy to review format.
Highlights
You won't miss a thing
We monitor millions of conversations and content across social media: microblogs such as Twitter; social networks such as Facebook and LinkedIn; forums; video and news sites; corporate and special interest sites in over 20 different languages.
Prioritize
Automated sentiment and influence scoring helps you identify the content and influencers that most impact your world.
Tailored metrics
Create your own dashboard, charting buzz, popularity, sentiment, credibility and influence, media type, share of voice and key influencers.
Smart tools
Set up email alerts around specific groups of influencers, media types or mentions, and assign actions to others for follow up.
Expert help and support
Our fully managed service makes set up easy. We offer relevant search-strong set up, guidance, advice and training as often as you need.
In brief
- Search string expertise. Get the experts to help you define and set up your criteria so you receive the most relevant information and insights every day.
- Market-leading technology. Trust in the speed, accuracy and reliability of our technology.
- Easy to use. Access the information you need in a clear and simple format.
- More than social. Tap into multi-channel analyses and ad-hoc reports as you need them.
- Affordable. Pay for what you need, our pricing structure is designed to be cost-effective for organizations with higher and lower volumes of mentions.
- Dedicated account teams. Real people making sense of your virtual world.
Edelman
Gorkana saves me a lot of time, and helps us look a little more expert in front of our clients, who may only have access to the older databases that have inaccuracies.
Senior Vice President , Edelman
Burson Marsteller
Gorkana gives you what you need in terms of access to particular journalists and editors. Any background you need immediately-- they will be able to get it for you.
Manager , Burson Marsteller
Teneo Strategy
With Gorkana, you can pick up a phone and talk to a person without dialing ten million extensions-- real human contact that allows you to get your problems solved in an efficient manner. Competitors just don’t offer that. It saves me a lot of time.
Consultant , Teneo Strategy
Edelman Financial
It’s my go-to source for media lists and any updates on reporters or publications. I don’t know what I would do without Gorkana on most days. It just simplifies everything.
Senior Account Supervisor , Edelman Financial
Tradeweb
The key differentiators for Gorkana are the quality and accuracy of their data.
Vice President of Communications , Tradeweb
Prudential Financial
Gorkana is a resource that helps me build credible, working media lists and provides trustworthy background materials on journalists and media outlets.
VP of Global Communications , Prudential Financial
Virgin Media
Gorkana Group's customer support is exactly what you would expect from a top agency. The constant fine-tuning of their monitoring and evaluation services means we receive the most relevant coverage, which is vital to our work.
Director of Communications & Planning , Virgin Media
UBS
Gorkana is such a reliable and helpful source for us, and they always come through in a pinch.
Media Relations Manager , UBS
Visa
Gorkana's analysis enables us to measure performance and refine our media strategies to meet our PR objectives. The information we receive, coupled with a very healthy working relationship, has driven continued improvemnts.
Head of Communications , Visa
Burson-Marsteller
Without Gorkana, you’re forced to rely on standard software that honestly is not always accurate, not always up to date, nor is it personalized-- which is key with Gorkana. They personalize everything they do.
Manager , Burson-Marsteller
