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For PR Pros
Through unmatched relationships with the media community, Gorkana ensures that you have access to the most accurate and in-depth media data and analysis in the marketplace. Join the Gorkana community to better connect, communicate, and calculate your effectiveness.
Accurate data and analysis. High-quality networking. Premium customer service.
Plan better campaigns, develop closer media relationships, analyze mainstream and social media coverage, manage your reputation, and demonstrate the impact of communication strategies.
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Gorkana is the PR industry's most trusted, up-to-date source of media intelligence. No one knows this ever-evolving journalist and media community like we do. We'll help you plan your campaigns more accurately and build stronger relationships with the media that matter.
We create PR measurement programs for the world's leading organizations, wrapping metrics around their complex and unique businesses, ultimately helping them understand, refine and demonstrate how PR has impacted the bottomline.
Intelligent social media monitoring and in-depth analysis services for some of the world's leading brands. All of our services are supported by a team of specialist analysts and consultants that can help you understand how to make social media work and use it to your organization's advantage.What our clients say
We could not be more pleased with their services. Their easy to understand yet robust reports, sophisticated online tool and excellent customer service have provided valuable feedback to enhance our international PR program.
Head of Communications , Adobe
It’s my go-to source for media lists and any updates on reporters or publications. I don’t know what I would do without Gorkana on most days. It just simplifies everything.
Senior Account Supervisor , Edelman Financial
Without Gorkana, you’re forced to rely on standard software that honestly is not always accurate, not always up to date, nor is it personalized-- which is key with Gorkana. They personalize everything they do.
Manager , Burson-Marsteller
Latest resources
All resources
Analysis of a Crisis: 10 lessons from the media analysis of the Deepwater Horizon Catastrophe In 2010 an environmental disaster for the Gulf of Mexico turned into a public relations crisis for BP. Our comprehensive study into the mainstream and social media response to the crisis identifies relevant issues for all corporate communications professionals.
Gorkana 2012 Survey of Financial JournalistsAnnual report that analyzes journalists' opinions of the economy, their field, and their interactions with sources.
Infographic: Who is Leading the Social Olympics?Which sponsors used social media best and what stories drove social media chatter for the 2012 Olympics? Gorkana tracked the winners and losers in this share-of-voice race.
