5W Public Relations added The Westminster Kennel Club (WKC) to its roster of Consumer Lifestyle clients. The agency publicized WKC’s upcoming 137th Annual Dog Show by executing a campaign featuring media relations, celebrity seeding, product integrations and event support.

"We are so pleased to work with The Westminster Kennel Club, an organization so rich in sporting heritage and that brings so much joy to so many people," said Ronn Torossian, CEO, 5W Public Relations. "We are eager to assist WKC in showcasing the many enhancements to the 2013 Annual Dog Show and to help further both the legacy and the accessibility of “America’s Dog Show.”

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