Gorkana Insight & Analysis Team
ROKKAN, a leading digital agency, will operate as an autonomous unit within Publicis Groupe.
Publicis Groupe has acquired 100% of ROKKAN, a full-service digital agency in New York that works with top global brands. The move follows Publicis Groupe's acquisition of luxury advertising agency AR New York and that of Outside Line in December, highlighting the Groupe’s strong commitment to both growth within the US market and the rapidly growing digital sector.
“This is a major stepping stone that will take Rokkan to the next level and beyond," added ROKKAN’s Co-Founders John Noe, Chung Ng and Charles Bae. "We've seen a number of potential buyers over the years, but it wasn't until we met with the folks at Publicis Groupe that we found a partnership we truly believed in. Joining Publicis Groupe gives ROKKAN access to resources, capabilities and knowledge to better scale, grow and service our multinational clients. Furthermore, it will help support ROKKAN’s aggressive plans for domestic and global growth. We're thrilled to be joining a company that believes in our culture, people and vision.”
ROKKAN focuses its expertise on creating innovative campaigns and serves a growing list of top brands including JetBlue Airways, Nestlé Purina PetCare, Sharp Electronics, Bethesda Softworks, Chipotle Mexican Grill, Caesars Entertainment, Dish Networks and Stolichnaya Vodka.
ROKKAN will operate as an autonomous unit within Publicis Groupe. ROKKAN’s Co-Founders - CEO John Noe, Chief Experience Officer Chung Ng, and Chief Creative Officer Charles Bae - will continue to lead the agency.
“Publicis is an outstanding organization and we couldn't be happier to be joining the family,“ said Harley Block, Executive Director of Marketing & Communications at ROKKAN. “By remaining an autonomous unit within the network, we'll be able to maintain our brand integrity while partnering with some of the smartest folks in the industry to take ROKKAN to the next level.”
ROKKAN can be found on Twitter @ROKKANmedia
Publicis Groupe can be found on Twitter @PublicisGroupe