Gorkana Insight & Analysis Team
Maureen Lippe, Founder and CEO of Lippe Taylor, on marketing to women, Richard Branson, and mobile marketing.
What made me want to get into PR was... I love brands and understanding what motivates women to purchase certain brands and reject others. Also, I was a former fashion and beauty editor and had great media relationships and a good understanding of content that would excite them. It just all made good sense. Going from editorial to PR was a natural evolution for me and one I have never regretted.
If I could change one thing about the industry it would be... To never ever develop a marketing/PR plan for a potential new business client without first being hired by said client or getting paid for it. Giving our intellectual property to clients for free to win business is a big mistake, in my opinion. I’m willing to do a complete capabilities meeting with relevant case studies, but believe it’s wrong of us to offer programming for free with no protection. We have to create a new movement – “No More Free PR Plans!
My greatest inspiration is... The extraordinary colleagues I work with here at Lippe Taylor. They inspire, excite and delight me every day!
The three things I demand in my colleagues...
1- Be Honest, tell me what you really think!
2- Be Passionate about your work and your clients!
3- Be Funny when the going gets rough!
The characteristic I most dislike in people is... A sense of entitlement.
I laugh most at... Carol Burnett reruns.
The PR figure I most admire is... Richard Branson
The one website I always check is... The Daily Beast
The most interesting fact about me is... I married the 'love of my life' 30 years ago and we work together every day.
My daily newspaper of choice is... The New York Times
The finest moment of my career so far is... When Procter & Gamble called and asked if we would represent one of their brands which lead to a great and long partnership.
My most embarrassing moment was... Being introduced to Bill Clinton and turning into a speechless fool.
If I won the Mega Millions I would... Request they recheck the numbers. If I really won, I'd build a large compound for my entire family in St. Tropez.
The next big thing in social media will be... Building brands through strategic use of Mobile Marketing.
In five years’ time PR will be... The single most important discipline to influence purchase decisions out performing traditional advertising.
My next vacation will be in... Northern India with my husband and son.